Your profile only shows on Google Maps properly after it is verified. Google chooses which methods you can use, and in India most new profiles now get video verification.
The verification methods
1. Video recording (most common)
You record one continuous video showing:
- The outside of your business, with the signboard and street
- Proof of location, such as nearby shops or the road
- Proof you run the business: the inside, equipment, products, billing counter, or you unlocking the shop
Keep it steady, well lit and in one take. Our guide on video verification rejected covers the most common reasons it fails.
2. Phone call or SMS
Google sends a code to your business number. Enter it in your profile. Only available for some businesses.
3. Email
A code arrives at an email address linked to your business. Again, only some businesses get this.
4. Postcard
Google mails a postcard with a code to your address. It is rarely offered in India now.
5. Live video call
Sometimes Google asks for a live call with a support agent, who checks your location and business in real time.
Tips to pass on the first try
- Business name must match your signboard exactly.
- Address must match where you actually work.
- Category must match what is visible in the video.
- Record during business hours, with lights on.
- Show tools of your trade: a clinic chair, salon mirrors, kitchen, stock or vehicles.
After you submit
Review usually takes a few days, sometimes longer. Don't edit your name, address or category while it is pending. See verification pending: how long.
Service businesses without a shop
You still verify with a video, but show your vehicle with branding, tools and business documents, and something that links you to the area.
Stuck?
If verification keeps failing, get a free audit on WhatsApp. We'll tell you exactly what to change before you try again.
Stuck on Google verification?
Message us on WhatsApp — we sort out video, postcard and re-verification problems every week. Free, no obligation.
Get my profile verifiedOur service: Google Business Profile verification help — Google Business Profile stuck on "verification pending", video verification rejected or no postcard? We find what's holding it up and get your listing live.
Frequently asked questions
Why can't I choose the verification method?
Google decides which methods are available based on your business type, location and history.
Can I verify without a signboard?
It is much harder. A visible, permanent signboard with your business name greatly improves your chances.
Which email should I use to create my Google Business Profile?
Use a Gmail account that you, the business owner, control for the long term. Avoid staff email IDs or an agency's account. Many owners lose access to their own listing because it was created on someone else's email. You can always add staff or an agency later as managers.
Why does Google keep rejecting my verification video?
The most common reasons are: the signboard is not visible, the video is cut into parts, the location cannot be matched to the address, or there is no proof that you run the business. Record one continuous clip showing the street, your signboard, the inside of the business and something only an owner can show, like opening the shop or the billing counter.
How long does Google Business Profile verification take?
Video verification is usually reviewed within a few days, but it can take a couple of weeks if Google needs more checks. During this time, avoid editing your name, address or category. Repeated edits can restart the review or trigger extra checks.
Do I need a signboard to get verified?
It is not strictly required for every business, but a permanent signboard showing your business name makes verification much easier. Without it, Google has little proof that the business exists at that address. Temporary banners or printed sheets are often not enough.
Why do customers usually choose from the top 3 on Google Maps?
The top 3 appear in the "map pack" at the top of Google Search, with ratings, photos and a call button. Most people don't scroll further. Moving from position 8 to the top 3 can change the number of calls you get dramatically.
How can GBP Ranker help my business?
GBP Ranker works only on Google Business Profiles and Google Maps. We audit your listing, fix problems like verification and suspensions, optimise your profile and build a review system, so more nearby customers find and call you. You can start with a free audit on WhatsApp or call us on +91 93802 30270.