"Your verification is under review" — and then nothing for days. Pending verification is one of the most frustrating parts of getting on Google, because your business can't appear on Maps until it's done.
How long is normal?
It varies by method and region. Some verifications complete in minutes; others take up to a few weeks if Google decides to review the profile manually.
Why verification gets delayed
- Business name doesn't match signage or documents
- Address can't be confirmed, or looks like a virtual office
- Category in a restricted or high-risk industry
- Recent edits to key details during review
- Video didn't clearly show location, signage and management
What to do
- Don't keep editing — every change can restart the review.
- Check your details match your documents and signboard exactly.
- Watch your email (including spam) for requests from Google.
- If you were asked for a video, follow a clear shot-list (see our video verification guide).
- After a reasonable wait, contact Google Business Profile support from your dashboard.
Things to avoid
- Creating a new profile because the old one is "stuck"
- Using a different address just to get verified
- Paying anyone who promises "instant verification"
We resolve stuck verifications every week. Message us on WhatsApp and we'll check what's holding yours.
Stuck on Google verification?
Message us on WhatsApp — we sort out video, postcard and re-verification problems every week. Free, no obligation.
Get my profile verifiedFrequently asked questions
Can customers see my profile while it's pending?
No. Unverified profiles don't appear on Maps or search.