How to file a Google Business Profile reinstatement request

A reinstatement request is your chance to show Google that your business is real and follows the rules. A rushed appeal often gets rejected. A prepared one usually succeeds.

Step 1: Find and fix the cause

Before you appeal, look honestly at your profile:

• Does the business name match your signboard and documents exactly?
• Is the address a real location customers visit (or hidden, if you're service-area)?
• Is the category accurate?
• Are there duplicate listings?

Fix what's wrong before submitting.

Step 2: Gather evidence

Have clear photos or PDFs ready:

• Business registration, shop & establishment licence, GST certificate or trade licence
• Utility bill or rental agreement with the business name and address
• Photos of your permanent signage, the storefront and the inside of your premises
• Your website showing the same name, address and phone

Step 3: Submit the appeal

Use Google's official reinstatement form from your Business Profile dashboard. Upload your evidence and explain briefly and factually what your business does and what you corrected.

Step 4: Wait — and don't touch the profile

Avoid editing the profile while the appeal is under review. Check your email for Google's decision.

Common mistakes

• Appealing without fixing the cause
• Uploading blurry or cropped documents
• Documents with a different name or address than the profile
• Creating a new profile while waiting

Frequently asked questions