Your business description doesn't move rankings as much as categories or reviews, but it does something just as important: it convinces the customer who's comparing you with three others.
What to include
- What you do and what you're best at
- Who you serve (families, offices, students, pets…)
- Where you are, mentioned naturally ("near Jayanagar 4th Block")
- What makes you different: years in business, specialists, languages spoken, parking, home delivery
- A simple call to action ("Call to book a free consultation")
A simple structure
- Line 1: who you are and what you do.
- Line 2–3: what makes you different.
- Last line: what the customer should do next.
Example
"Sri Sai Dental Care is a family dental clinic in HSR Layout Sector 2, open since 2014. Our team of four dentists offers painless root canals, braces and aligners, implants and kids' dentistry. Weekend appointments, digital X-rays and parking available. Call or book online for a consultation."
Rules to follow
- No links, no phone numbers, no prices that change often.
- No ALL CAPS or emoji spam.
- Don't stuff keywords — write for people. Google is good at spotting keyword lists.
- Don't mention competitors or make claims you can't back up.
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Get my free audit on WhatsAppFrequently asked questions
Does the description affect ranking?
Only a little, but it strongly affects whether people choose you.
Can I mention my area?
Yes — naturally, once or twice. Don't repeat a list of locations.