For years, Google verified businesses by mailing a postcard with a 5-digit code. Many owners are still searching for it, but in most cases in India, Google now offers video verification instead.
Does Google still send postcards?
Sometimes, but rarely in India. Google decides the method for each business. If you see "Postcard" as an option, you can choose it. If you don't, you can't request it.
If you are waiting for a postcard
- It can take up to two weeks or more to arrive.
- Check the address carefully, including the PIN code and landmark.
- Tell staff or security to keep any mail from Google.
Postcard never arrived?
- Open your Business Profile.
- Check whether a "Request another code" or a different verification method is available.
- If video verification appears, use it. It is usually faster.
Don't request many postcards in a row. Each new request cancels the old code.
Entering the code
When the postcard arrives:
- Sign in with the same Google account you used to create the profile.
- Open your profile and click Verify or Enter code.
- Type the 5-digit code exactly.
Why you may be asked to verify again
Google can ask for verification again if you:
- Change your business name, address or category
- Have suspicious activity on the profile
- Transfer ownership
Faster alternative
Most owners now pass with a well-recorded video. Read our full guide on how to verify your Google Business Profile and the video verification tips.
Still stuck? Get a free audit on WhatsApp.
Stuck on Google verification?
Message us on WhatsApp — we sort out video, postcard and re-verification problems every week. Free, no obligation.
Get my profile verifiedOur service: Google Business Profile verification help — Google Business Profile stuck on "verification pending", video verification rejected or no postcard? We find what's holding it up and get your listing live.
Frequently asked questions
How long is the postcard code valid?
Usually around 30 days. After that, request a new code or use another method.
Can I ask Google for a postcard instead of video?
No. Google chooses the available methods. You can only pick from what it shows you.
Why does Google keep rejecting my verification video?
The most common reasons are: the signboard is not visible, the video is cut into parts, the location cannot be matched to the address, or there is no proof that you run the business. Record one continuous clip showing the street, your signboard, the inside of the business and something only an owner can show, like opening the shop or the billing counter.
How long does Google Business Profile verification take?
Video verification is usually reviewed within a few days, but it can take a couple of weeks if Google needs more checks. During this time, avoid editing your name, address or category. Repeated edits can restart the review or trigger extra checks.
Do I need a signboard to get verified?
It is not strictly required for every business, but a permanent signboard showing your business name makes verification much easier. Without it, Google has little proof that the business exists at that address. Temporary banners or printed sheets are often not enough.
Why do customers usually choose from the top 3 on Google Maps?
The top 3 appear in the "map pack" at the top of Google Search, with ratings, photos and a call button. Most people don't scroll further. Moving from position 8 to the top 3 can change the number of calls you get dramatically.
How can GBP Ranker help my business?
GBP Ranker works only on Google Business Profiles and Google Maps. We audit your listing, fix problems like verification and suspensions, optimise your profile and build a review system, so more nearby customers find and call you. You can start with a free audit on WhatsApp or call us on +91 93802 30270.
How often should I check my Google Business Profile?
At least once a week. Check for new reviews to reply to, unwanted edits to your details, questions from customers and messages. Once a month, look at Performance to see calls, direction requests and the searches people used to find you.