Changing your business name on Google is simple, but it is also one of the most common triggers for re-verification or suspension. Do it carefully.
When you should change the name
- You rebranded and your signboard now shows the new name
- The current name has a spelling mistake
- The listing shows an old owner's name
When you should NOT change it
- To add keywords like "Best", your area or your services
- To match what competitors are doing
- Before your new signboard is actually up
Google compares your profile name with your real-world branding. Keyword-stuffed names are a leading cause of suspension. See keyword-stuffed competitor names.
How to change the name
- Open your Business Profile on Google Search or Maps.
- Click Edit profile, then Business name.
- Type the new name exactly as on your signboard.
- Save.
Google may review the change for a few days. It might ask you to verify again, usually with a video.
Make the change stick
- Update your signboard first. Google may check it in a verification video.
- Update your website, invoices, social media and other listings to the same name.
- Change one thing at a time. Don't change the name, address and category on the same day.
If the change is rejected
Google may keep the old name if it can't confirm the new one. Make sure your signboard, documents (GST, licence) and website all show the new name, then try again.
Rebrand without losing reviews
Your reviews stay with your profile when you change the name. Don't create a new listing for the new name. You would lose your reviews and risk a duplicate listing.
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Frequently asked questions
Will I lose reviews if I change my business name?
No. Reviews stay with the profile. Just don't create a new listing.
Why did Google ask me to verify again after a name change?
Name changes are a big edit. Google checks that the new name matches the real business.
Can I put my business on Google Maps if I work from home?
Yes. If customers do not visit you, set your profile as a service-area business, hide your home address and choose the areas you serve. If customers do come to your home office, you can show the address, but it must be a real place where you meet them during your stated hours.
Do I need a signboard to get verified?
It is not strictly required for every business, but a permanent signboard showing your business name makes verification much easier. Without it, Google has little proof that the business exists at that address. Temporary banners or printed sheets are often not enough.
Why do Google Business Profiles get suspended?
The most common causes are keywords added to the business name, virtual office or co-working addresses, multiple listings for the same business, a home address shown for a business that serves customers elsewhere, and big sudden changes to name, address and category. Fixing the cause before appealing gives you the best chance of reinstatement.
What documents help in a reinstatement appeal?
Useful proof includes your GST certificate, shop and establishment licence, a utility bill at the business address, photos of the signboard and shopfront, and your business website showing the same name and address. Make sure the name and address on every document match your profile exactly.
Can I add my area or services to my business name on Google?
No. Your Google name must match your real-world branding, such as your signboard. Adding words like "Best", your area name or your services is against Google's guidelines and is one of the top reasons profiles are suspended. Use your description, services and posts to mention what you do and where.
Why did my business address or phone number change on Google by itself?
Anyone can suggest edits on Google Maps, and Google sometimes accepts them automatically, or updates details from other sources. Check your profile at least once a week. If something has changed, correct it from your profile and keep your details consistent on your website and other listings.
What is a Google Business Profile?
It is your free business listing on Google Search and Google Maps. It shows your name, location, phone, hours, photos and reviews, and lets customers call, get directions or message you. For most local businesses, it is the biggest source of new customers online.
Why do customers usually choose from the top 3 on Google Maps?
The top 3 appear in the "map pack" at the top of Google Search, with ratings, photos and a call button. Most people don't scroll further. Moving from position 8 to the top 3 can change the number of calls you get dramatically.