Cafes live on Instagram — beautiful drinks, cosy corners, latte art. But when someone wants a cafe right now, they open Google Maps.
The Google-first moment
"Cafe near me", "cafe with wifi", "quiet cafe to work", "dog-friendly cafe" — these searches happen when people are ready to go.
What cafes should do on Google
- Specific category: "Cafe", "Coffee shop", "Bakery", "Dessert shop".
- Attributes: Wi-Fi, outdoor seating, pet-friendly, laptop-friendly, vegan options.
- Instagram-quality photos on Google too — interiors, drinks, food.
- Weekly posts: new menu items, events, workshops.
- Reviews: a QR code on tables works brilliantly in cafes.
Connect the two
Put your Google review link in your Instagram bio occasionally, and your Instagram handle in your Google posts.
In Bangalore
In our Bangalore research, top-3 cafes averaged around 2,400 Google reviews across 40 areas. In smaller neighbourhoods the bar is much lower — a good opportunity for new cafes.
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